publicity stunt

 An outrageous act designed to get media coverage.
 ► “Although the media attention for General Motors” Saturn automobile homecoming was impressive, the event should be less remembered as a publicity stunt than as a milestone of RELATIONSHIP MARKETING. (Brandweek, Aug. 8, 1994, p. 18)

American business jargon. 2014.

Look at other dictionaries:

  • Publicity stunt — in Salt Lake City,1910: Little Hip the elephant, advertising newspaper theater …   Wikipedia

  • publicity stunt — pubˈlicity ˌstunt noun [countable] disapproving something that is only done in order to get publicity: • Cynics are saying that the couple s romance is a huge publicity stunt to help sell their new movie. * * * publicity stunt UK US noun [C]… …   Financial and business terms

  • publicity stunt — UK US noun [countable] [singular publicity stunt plural publicity stunts] something unusual that is done to make people notice a person, organization, or product Thesaurus: types of advertisementhyponym …   Useful english dictionary

  • publicity stunt — UK / US noun [countable] Word forms publicity stunt : singular publicity stunt plural publicity stunts something unusual that is done to make people notice a person, organization, or product …   English dictionary

  • publicity stunt — pub licity ,stunt noun count something unusual that is done to make people notice a person, organization, or product …   Usage of the words and phrases in modern English

  • publicity stunt — commercial stunt, advertising gimmick …   English contemporary dictionary

  • publicity stunt — noun A staged marketing event staged used to garner publicity …   Wiktionary

  • publicity-stunt — adjective noun …   Wiktionary

  • stunt — [stʌnt] noun [countable] disapproving MARKETING something that is done to attract people s attention to a product or company: • The companies turned the event into a publicity stunt. • They deliberately created a controversial commercial as a… …   Financial and business terms

  • Stunt (disambiguation) — * Stunt, a difficult or unusual feat performed for film or theatre * List of cheerleading stunts * Stunt (botany), a plant disease that results in dwarfing and loss of vigor * Stunt (Dance music act), a british dance music act * Stunt (album), a… …   Wikipedia

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